Founder PR around a Dragons’ Den appearance
A television appearance creates a moment of attention. A founder’s story gives people another reason to understand the business.
DelivrMe founder Aaron Branch came to JamPrime for publicity around his appearance on Dragons’ Den. JamPrime worked on the company’s launch and funding news, alongside a personal profile about Aaron’s route into entrepreneurship.
The work connected a timely business moment with the experience of the person building it. That created material for both company coverage and more personal stories.
The linked campaign report records seven pieces of coverage, including articles in The Mirror, The Sun and BirminghamLive. The coverage spans the business’s response to Dragons’ Den and Aaron’s own journey.
For founders preparing for a launch, public appearance or business milestone, this is a useful starting point: identify what makes the business relevant, then explain the experience and decisions behind it.
The sources behind the story
The coverage count describes the linked report. It is not a count of unique publications or a measure of sales.