Make your expertise easier to recognise
A strong personal profile connects what you know with a reason for people to listen. That might be a founder explaining a change in their market, a leader sharing a lesson from a difficult decision, or a specialist helping readers understand a timely issue. Begin with the audience and the business objective your profile needs to support.
What the work can cover
The approach is shaped around your objectives. Activities and deliverables are agreed in the proposal.
Find your position
Clarify your audience, the subjects you can speak about credibly and the perspective that makes your contribution distinctive.
Develop the story
Explore your experience, check the supporting facts and shape an angle that gives a journalist a reason to engage.
Prepare and pitch
Depending on the brief, prepare media-ready copy and supporting assets, then approach relevant journalists with the story.
Review the response
Bring coverage links and agreed measures together. Use what the audience and media respond to when planning the next step.
Give people a reason to listen
These are possible starting points to explore, rather than examples of coverage promised for a particular brief.
- A founder story. The decisions, setbacks and insight behind building a business.
- An expert perspective. Useful commentary that helps explain a change affecting your audience.
- A timely milestone. A launch, achievement or development supported by a story beyond the announcement.
Explore JamPrime’s published work
See the briefs, creative work and coverage in JamPrime’s campaign portfolio, then discuss which experience is relevant to your own profile.
What to include in your brief
Tell us what you want to be known for, who you need to reach and what you can substantiate. Include your website or current profile, two or three subjects you can discuss, and any timing or budget constraints.
For scope and budgeting questions, read our guide to PR costs and proposals.
Your questions, answered
How is personal branding PR different from posting on LinkedIn?
PR involves developing stories and approaching independent media. Your own channels are another way to communicate with your audience. They can support each other, but a media brief needs to give a journalist something relevant to their readers.
What can a personal branding PR brief include?
A brief can cover positioning, story development, media materials, pitching and reporting. JamPrime will discuss which work is appropriate and agree the scope before any work is commissioned.
Can you guarantee a particular publication or commercial result?
Independent editorial decisions remain with journalists and publishers. Specific publications, search positions and sales outcomes are not promised here. Any paid placement would need to be identified and agreed separately.
How much does it cost?
Fees depend on the agreed work, assets, timing and term. Share your objectives and budget context so JamPrime can discuss a scoped proposal. Our cost guide explains how to compare that scope.