Give the founder story a business purpose
A founder profile should help people understand your contribution and your business. The right story depends on whether you want prospective customers to recognise your expertise, industry peers to engage with your ideas, or potential partners to understand your approach. A clear objective gives the brief direction.
What the work can cover
The approach is shaped around your objectives. Activities and deliverables are agreed in the proposal.
Position the founder
Define the subjects you can own credibly and how your experience connects with the business.
Find a supported angle
Explore your journey, decisions and milestones. Identify what is distinctive, timely and backed by evidence.
Prepare for outreach
Agree the story and supporting facts, then prepare the materials and relevant media approach within the commissioned scope.
Connect coverage to your profile
Review publication links against your audience and objectives, and discuss how coverage can support your website, conversations and own channels.
Give people a reason to listen
These are possible starting points to explore, rather than examples of coverage promised for a particular brief.
- A decision with a lesson. What you changed in the business, why you changed it and what you learned.
- Insight from the front line. A shift you are seeing in customer behaviour, supported by concrete examples.
- The story behind a milestone. The experience and context that make a launch or achievement useful to someone beyond your company.
Explore JamPrime’s published work
See the briefs, creative work and coverage in JamPrime’s campaign portfolio, then discuss which experience is relevant to your own profile.
What to include in your brief
Share a short biography, your business website, the audience you need to reach and any relevant milestones. Bring examples or documented results you are permitted to discuss, and flag confidential details at the start.
For scope and budgeting questions, read our guide to PR costs and proposals.
Your questions, answered
Does my business need to be well known already?
Recognition is not the only starting point for a story. Relevant experience, a useful perspective and evidence matter. JamPrime can assess whether your current story offers a suitable basis for PR.
Can PR help around a launch or business milestone?
A milestone can create a reason to talk, but the announcement needs a relevant story behind it. Bring the date, available evidence and intended audience so the team can discuss a realistic approach.
Will every story be about me personally?
The strongest brief connects the founder with the business and its audience. It should also make clear where another team member is the more appropriate spokesperson.
What happens after I enquire?
Your brief goes to the JamPrime team. They can assess fit, clarify the objective and discuss scope, timing and fees before a proposal. Submitting an enquiry does not commission work.