Put leadership experience into a clear public position
A useful executive profile goes beyond a job title. It explains what you know, how you think and why your perspective matters to a particular audience. Start with the issues you can discuss credibly and the business priorities that make a more visible profile worthwhile.
What the work can cover
The approach is shaped around your objectives. Activities and deliverables are agreed in the proposal.
Agree the position
Clarify your audience, subjects and the relationship between your individual profile and the organisation.
Develop useful commentary
Turn experience and supported insight into clear perspectives on issues your audience cares about.
Prepare the media brief
Agree facts, approvals, spokesperson availability and supporting materials before relevant outreach.
Review relevance
Assess coverage and responses against the audience and objectives agreed in the brief, then use the findings to guide the next stage.
Give people a reason to listen
These are possible starting points to explore, rather than examples of coverage promised for a particular brief.
- An industry shift. What a change means in practice, informed by your direct experience.
- A leadership decision. A specific trade-off or lesson with value for other people facing the same challenge.
- A substantiated viewpoint. A clear argument supported by examples, observations or data you are authorised to share.
Explore JamPrime’s published work
See the briefs, creative work and coverage in JamPrime’s campaign portfolio, then discuss which experience is relevant to your own profile.
What to include in your brief
Tell us your role, organisation, intended audience and the subjects on which you can add a useful perspective. Include your approval process, availability and any subjects or information that must stay confidential.
For scope and budgeting questions, read our guide to PR costs and proposals.
Your questions, answered
What is thought leadership PR?
It involves contributing a useful, supported perspective to a relevant conversation. A strong brief starts with an idea and evidence that will help the audience understand an issue.
How does this fit with our communications team?
The brief should set out existing responsibilities, messaging and approval requirements. JamPrime can discuss the support needed alongside your team and agree who owns each stage.
Does executive PR include crisis management?
This page covers planned profile building and media commentary. If the brief involves an active reputation issue, make that clear before discussing suitability or scope.
How much executive time is needed?
That depends on the approach and opportunities. Agree the time needed for briefing, factual checks, approvals and any interviews before commissioning work.